I’ve been telling any­one who’ll listen that hav­ing a web pres­ence is free and simple, and doesn’t need to be opaque to the search engines. It can be stand­ards com­pli­ant, easy to find, and well struc­tured. You can change the con­tent as and when you like. You can add pic­tures and so on. And it’s all free.

A recent example of this is one of my pre­ferred Bad­min­ton Clubs’ web­site — my com­pany builds web­sites pro­fes­sion­ally, so we’re not in the habit of giv­ing them away. But these are cus­tom jobs, for firms that need reli­able web­sites which often gen­er­ate far more money than they cost. But a small club doesn’t need the fine con­trol of a com­mer­cial organ­isa­tion. So I poin­ted Halton Bad­min­ton’s chief chap Bob Red­mond, to wordpress.com and we spent a couple of hours together as I showed him the ropes.

And now the site’s there and the search engines will soon pick it up. Hope­fully it’ll soon attract the traffic it deserves — these are great clubs for any­one inter­ested in bad­min­ton around Widnes, Run­corn or St Helens — and a fair few folk from War­ring­ton turn up as well. For more details head to http://haltonbadminton.wordpress.com

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